Chicago-based, Lost Format Apparel is the brainchild of three 80’s kids with a soft spot for social justice. Co-founders Chad, Ernie, and Christian initially connected over the shared understanding that good people, with good intentions, sometimes have really bad luck. And that sucks. So the three launched an apparel line in 2018 that donates a bag of most needed items with each sale to a Chicago-local homeless shelter/resource center for homeless people.