We were delighted to undertake Pure Juice’s half day shoot - with so many colorful products it was easy to sculpt a peek into their menu. To capture the life in their natural products we played with simple backgrounds to draw a clear focus to the aesthetically appetizing menu items. Mimicking Pure Juice’s attention to the little things, we highlighted the small intricacies in the products that make their brand exceptional.

Their story:

Pure Juice’s mission is to promote health and vitality through raw and living foods. Their menu features all natural foods - untainted by pesticides and bursting with nutrients. Their health conscious and vibrant vibe is a focal point in their branding and a focal point for our photoshoot.